Transforming Businesses and Changing Lives

Market Adoption was created to help high-integrity business owners maximize their businesses' potential.

Your Team

Gary Schultz

Strategic Marketer, Sales Expert, & Visionary

Gary Schultz has achieved 2x, 3x, and even 4x revenue growth in leadership roles, ranging from Fortune 100 companies to private equity funded startups. He excels in marketing, creative strategy, and big-picture thinking, collaborating with clients to create valuable offerings that generate customer demand. As a sales leader, he accelerates sales cycles, teaches negotiation, and mentors teams. His domain knowledge spans a wide range of industries including B2B and B2C service businesses, hospitality, application development, SaaS, real estate, IoT, test & measurement, cable/telecom, and energy management.

Michael Wilson

Creative Producer, Omnichannel Marketer, & Technology Guru

Michael specializes in elevating brands through high-quality digital assets including custom graphics, photography, videos, and websites, while crafting clear messaging that reinforces value propositions and drives customer action. He manages digital marketing channels to deliver engaged prospects and excels at transforming data into actionable marketing intelligence, providing a clear picture of how assets position customers to discover their offerings, how they engage, and measure return on investment.

Combined Experience that Delivers Transformative Results

Together, Gary and Michael form a dynamic team that brings a holistic approach to growing your business. They have a proven track record of helping businesses double their revenue year over year and have individually earned multiple marketing awards. Their combined expertise, commitment to teamwork, and mature collaboration provide clients a trusted partner who is enjoyable to work with.

Our Story

The story of Market Adoption is one of vision and working with strong entrepreneurs who trust and appreciate their expertise.

In 2023, Gary and Michael established a full-service business growth firm, driven by their passion to create a company distinct from those that merely drain business owners' precious funds without delivering results. A firm where their success is inextricably linked to the success of clients, ensuring that when they win, Market Adoption wins.

Market Adoption is passionate about developing interesting, compelling, and honest brands that grow exponentially.

Core Values

The principles that guide every partnership, every decision, every day.

Keep Growing

We are always challenging the status quo, running experiments, and evolving our skills. This growth mindset helps our clients overcome scaling obstacles, fuel growth creatively, and stay ahead of their competition.

Be a Team Player

Leaving egos behind, doing whatever it takes to succeed together, and holding ourselves accountable. We prioritize listening, enthusiastic contribution, and taking responsibility, ensuring outstanding results for our clients.

Embrace Challenges

Every company phase is filled with obstacles and challenges. We work tirelessly to help our clients anticipate and address those challenges on their path to success, uncovering innovative solutions and ensuring continued growth.

Believe

We never recognize failure as a stopping point, but as a necessary learning step toward the desired outcome. We possess unwavering faith and a burning desire to turn visions into reality for both ourselves and our clients.

Ready to Get Started?

Let's start a conversation

Recent Client Success Stories

Our Promise

You can expect a trusted partnership with mature collaboration, a high sense of urgency, and transformative results.

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