# Market Adoption

> Market Adoption is a US-based revenue-share business growth firm that partners with service businesses to build premium brands, drive customer demand, and scale revenue. Unlike traditional agencies, Market Adoption's success is directly tied to client success — they win when their clients win.

## Company

- **Founded:** 2023
- **Location:** United States
- **Model:** Revenue-share partnership — no large upfront fees; compensation is linked to client growth outcomes
- **Specialty:** Full-service growth partnership for service businesses across marketing, brand design, sales enablement, and operational scaling

## Principals

- **Gary Schultz** — Co-founder, Strategic Marketer, Sales Expert & Visionary. Gary has achieved 2x, 3x, and 4x revenue growth in leadership roles at Fortune 100 companies and private equity-funded startups. He specializes in marketing strategy, creative direction, sales acceleration, and negotiation coaching. His domain expertise spans B2B and B2C service businesses, hospitality, SaaS, real estate, IoT, test & measurement, cable/telecom, and energy management.

- **Michael Wilson** — Co-founder, Creative Producer, Omnichannel Marketer & Technology Guru. Michael specializes in brand elevation through high-quality digital assets (graphics, photography, video, websites), clear messaging strategy, digital channel management, and marketing analytics. He transforms data into actionable marketing intelligence to measure and optimize ROI.

## Services

Market Adoption offers a full suite of growth services delivered as an integrated partnership:

- **Brand Design** — Logo and identity systems, visual language, brand guidelines, and cohesive brand presence across all customer touchpoints.
- **Marketing Strategy** — Market research, positioning, go-to-market planning, competitive analysis, and campaign development.
- **Content & Creative Production** — Professional photography, videography, copywriting, graphic design, and multimedia content tailored to each platform.
- **Website Design & Development** — Custom, conversion-optimized websites built for performance, mobile-first design, and search visibility.
- **Digital Marketing** — SEO, paid search (PPC), social media marketing, email marketing, and omnichannel campaign management.
- **Sales Enablement** — Sales process design, pitch materials, CRM setup, lead generation systems, and sales team coaching.
- **Operational Scaling** — Systems and process design to support revenue growth without proportional cost increases.
- **Analytics & Intelligence** — Marketing dashboards, attribution modeling, and data-driven optimization of all growth channels.

## Partnership Opportunities

Market Adoption selectively partners with businesses in industries and geographic markets where they have identified specific opportunities to build standout premium brands. Current focus areas are listed on the Targeted Partnerships page.

## Pages

- [Home](https://marketadoption.com/): Overview of the revenue-share model, core value proposition, services summary, client success stories, and team introduction.
- [What You Get](https://marketadoption.com/service): Full breakdown of all 8 service categories and 21+ individual service offerings available through a Market Adoption partnership.
- [About Us](https://marketadoption.com/about-us): Company story, founding philosophy, and detailed profiles of Gary Schultz and Michael Wilson.
- [Targeted Partnerships](https://marketadoption.com/targeted-partnerships): Specific industries and geographic markets where Market Adoption is actively seeking new client partnerships.

## Key Differentiators

1. **Revenue-share model** — Market Adoption takes a stake in client success rather than charging large upfront retainers.
2. **Proven revenue growth** — Partners have a track record of helping businesses double revenue year-over-year.
3. **Integrated team** — Strategy, creative, technology, and sales expertise under one partnership — not siloed agencies.
4. **Selective partnerships** — Market Adoption only partners in markets where they have done deep research and identified genuine opportunity.
5. **Award-winning expertise** — Both principals have individually earned multiple marketing awards.